Service
Social media built for growth
From content pillars to paid amplification, we align your social strategy with corporate MLM goals and coordinate with your SMS and paid programs so messaging stays consistent across every field touchpoint.
Social media is where your brand lives in public — and for MLM organizations, it is where distributors represent your product to their own audiences. We manage both sides: the corporate channels that set the tone, and the field enablement that keeps distributor content on-brand and compliant.
Organic content strategy
Organic social is the foundation of brand trust and long-term audience growth. We build a content strategy grounded in your brand voice, product strengths, and the themes that resonate with both end customers and potential distributors.
- Content pillar development: product education, lifestyle, testimonials, and behind-the-scenes formats
- Monthly editorial calendar with copy, creative direction, and scheduling across platforms
- UGC (user-generated content) strategy: sourcing, rights management, and amplification workflows
- Community management: comment responses, DM handling guidelines, and escalation paths for compliance issues
- Monthly performance reviews: reach, engagement rate, follower growth, and link clicks
Paid social amplification
Organic reach alone rarely scales to acquisition goals. We layer paid social on top of organic to amplify high-performing content, retarget warm audiences, and drive measurable conversions for both customer acquisition and distributor recruitment.
- Meta Ads (Facebook & Instagram): campaign structure, audience targeting, and creative testing at scale
- TikTok Ads: spark ads, in-feed video, and TopView placements matched to creative format requirements
- Lookalike audiences built from your best customers and distributors, refreshed quarterly
- Retargeting sequences for site visitors, video viewers, and lead form openers who did not convert
- Weekly spend pacing reports and bi-weekly creative performance readouts tied to ROAS and cost-per-lead targets
Platform-by-platform approach
Each platform has its own algorithm, audience behavior, and creative norms. We do not use the same content across all channels — we adapt strategy, format, and cadence to what actually performs on each.
Reels-first content strategy, Story sequences for engagement, and Shopping tags for product pages. Strong for lifestyle and product visual storytelling.
Group strategy for distributor communities, Events for local activation, and Feed + Reels for reach. The primary paid channel for 35+ demographics.
TikTok
Short-form video built on trending audio, authentic creator formats, and educational content. Critical for reaching under-35 customers and distributors.
YouTube Shorts & long-form
Product demonstrations, distributor training content, and brand documentaries that build search authority and support the rest of the funnel.
MLM compliance in social media
Social media is the highest-risk channel for MLM compliance violations. Income claims, testimonials, and earnings representations made by distributors on personal profiles create real legal exposure if they are not guided by clear, enforced corporate policy.
- Income claim and earnings-representation review for all corporate-published social content
- Distributor social media guidelines: approved language, required disclosures, and prohibited claims in a shareable reference document
- Pre-approved content library: graphics, captions, and video clips distributors can post safely without deviation
- FTC endorsement disclosure guidance: #ad, #partner, and material connection language applied correctly per context
- Escalation workflow for flagged distributor posts: internal review, guidance, and take-down process if required
Ready to grow your social presence?
Tell us which platforms you are on, your audience goals, and your compliance constraints — we will build the strategy.
Start with social