Service
Automations your team can rely on
We design and deploy trigger-based journeys across email, SMS, and paid channels — onboarding, win-backs, post-purchase, and distributor enablement — wired to your CRM and ESP so the right message fires at exactly the right moment.
Manual send-and-pray campaigns leave revenue on the table. Marketing automation turns your CRM data, behavioral signals, and lifecycle events into precise, timely messages that feel personal at scale. We build the flows, connect the tools, and monitor performance — so your team gets outcomes, not overhead.
What we automate
Every stage of the customer and distributor lifecycle has automation opportunities. We identify the highest-value trigger points for your program and build flows that compound over time.
Distributor onboarding
Multi-step welcome sequences that guide new distributors through setup, training, and their first sale milestone.
Customer win-back
Lapsed buyer re-engagement with personalised incentives, triggered by days since last order or inactivity threshold.
Post-purchase
Order confirmation, cross-sell recommendation, review request, and replenishment reminder — all triggered by purchase events.
Abandoned cart & browse
Multi-channel recovery sequences (email + SMS) for shoppers who added to cart or browsed a product page without converting.
Referral & recruitment
Automated nurture for referred prospects, with content and timing calibrated to where they are in the decision process.
Rank & milestone alerts
Celebratory messages and next-step guidance triggered by rank advancements, streaks, and performance milestones in your MLM platform.
Integration layer
Automations are only as good as the data feeding them. We scope and build the integration architecture that keeps your CRM, ESP, ad platforms, and ecommerce system in sync — so segment membership and trigger events stay accurate.
- CRM connectors: Salesforce, HubSpot, Zoho, Pipedrive, and custom APIs via REST/webhook
- ESP integrations: Klaviyo, Mailchimp, ActiveCampaign, Brevo, and enterprise-tier platforms
- SMS platforms: Attentive, Postscript, and carrier-grade A2P messaging gateways
- Ad platform audience sync: Meta Custom Audiences, Google Customer Match, TikTok Custom Audiences updated from CRM segments
- No-code middleware (Make, Zapier) for lighter-weight connections and rapid iteration
Trigger types and logic
We map every flow to a specific trigger type and build branching logic that handles edge cases cleanly — no double-sends, no messages to unsubscribed contacts, no flows that keep running after a conversion.
- Event-based: triggered by a specific action — purchase, form submit, link click, cart abandonment
- Time-based: delays and scheduled sends relative to entry date, last order, or a fixed calendar event
- Segment entry/exit: contacts enter a flow when they match a segment condition, and exit when they no longer do
- Inactivity-based: contacts enter a win-back or sunset flow after a defined period without engagement or purchase
- Tag/property change: CRM tag or field update routes a contact to the appropriate branch or campaign
Governance and monitoring
Automation without oversight creates compounding errors. We implement review cycles, alerting, and suppression logic that keeps flows healthy as your list, product catalog, and team evolve.
- Quarterly flow audits: reviewing active contacts in each flow, conversion rates, and exit conditions
- Error alerting for failed sends, broken integrations, and contacts stuck in a flow step
- Global suppression lists: unsubscribes, STOP keywords, and bounced addresses honoured across all flows
- Monthly performance reports per flow: volume, conversion rate, unsubscribe rate, and revenue attribution
Ready to put your marketing on autopilot?
Share your CRM, ESP, and the journeys you want to build — we will map the integration architecture and flow logic.
Start with automations