Service
PPC and paid media with clear economics
We build paid media programs for MLM companies that need learning, scale, and accountability: structured campaigns, meaningful conversion tracking, and full transparency into spend, efficiency, and what we are testing next — across search, native, and performance channels.
Paid media without structure is just spending. We build campaigns the right way from day one — with clean account architecture, conversion tracking tied to real business events, and a documented testing roadmap. Every dollar deployed has a hypothesis behind it and a readout after it.
Paid search — Google & Microsoft Ads
Search is intent-driven — the highest-value traffic you can buy. We structure accounts to capture the moments that matter: product queries, distributor opportunity searches, and branded defence, each with its own bidding logic and landing page experience.
- Campaign architecture: separate campaigns by goal, match type strategy, and budget isolation so data does not contaminate
- Keyword strategy built from commercial intent research, competitor gap analysis, and negative keyword sculpting
- Quality Score optimisation: landing page relevance, ad copy alignment, and expected CTR improvements
- Bidding strategy: manual CPC for control phases, then Target CPA or Target ROAS once conversion data is sufficient
- Landing page alignment: messaging, offer, and CTA match between ad and destination to improve conversion rate
Performance Max and Shopping
For MLM companies with product catalogs, Performance Max and Shopping campaigns unlock Google's full inventory — Search, Display, YouTube, Discover, Gmail, and Maps — from a single campaign. We build the feed and asset infrastructure that makes the machine learning actually work.
- Product feed optimisation: titles, descriptions, images, GTINs, and custom labels built for Shopping relevance
- Asset group strategy: separate groups per product category or audience intent with tailored headlines, images, and video
- Audience signals: first-party data, CRM customer lists, and in-market segments fed to PMax to accelerate the learning phase
- Brand campaign isolation: standard Search campaigns run alongside PMax to protect branded query share and margins
Native advertising
Native placements on Taboola, Outbrain, and similar networks extend your reach to audiences browsing premium editorial content — with ads that match the look and feel of the surrounding page. The format works especially well for MLM opportunity content and long-form product storytelling.
Content discovery placements
Feed-native thumbnails and headlines that drive clicks to editorial landing pages, blog posts, or advertorials that pre-sell your offer.
Audience retargeting
Re-engagement for site visitors and past converters across the Taboola and Outbrain publisher networks — extending reach beyond Meta and Google.
Creative testing
Multiple thumbnail and headline combinations tested simultaneously, with budget automatically shifted to top performers.
MLM opportunity content
Distributor recruitment through native editorial formats: success stories, lifestyle content, and income opportunity articles aligned with platform editorial standards.
Attribution and transparency
You should always know exactly where your money went and what it produced. We implement conversion tracking infrastructure, define attribution windows upfront, and deliver spend reports that connect ad investment to business outcomes — not just impressions and clicks.
- GTM and GA4 event tracking: purchases, lead submissions, phone calls, and custom MLM conversion events
- Cross-channel attribution: UTM hygiene, click ID capture (gclid, fbclid), and channel comparison in a unified dashboard
- Weekly spend pacing: actuals vs. plan by channel, with alerts if a channel is under- or over-pacing against targets
- ROAS and CPA targets agreed upfront, with documented rationale when targets need to be revised as the program matures
- Monthly testing roadmap published in advance: what we are testing, why, and what a successful result looks like
Ready to build paid media that scales?
Share your current account setup, spend level, and conversion goals — we will audit what you have and design the right program.
Talk paid media strategy